Scrape SEO Data in Google Sheets
Formula
Audit pages by the row. =VERVE("seoscraper", A2) pulls title, meta and Open Graph tags for each URL — Sheets or Excel, auto-refreshing.
=VERVE("seoscraper", A2)=VERVE.CALL("seoscraper", A2)A2 holds the url you're looking up. Drag the formula down and each row resolves on its own.
With literal values
Nothing has to come from a cell — typed values work the same way.
=VERVE("seoscraper", "https://www.nytimes.com")Inputs
Required inputs are positional, in the order below. Everything else is passed as a "name", value pair after them — the same shape as SUMIFS.
| Input | Type | Where it goes | Description |
|---|---|---|---|
urlRequired | string | argument 2 | The URL of the web page to scrape SEO data from (e.g. https://www.nytimes.com) |
What lands in your sheet
With no "field" pair the formula spills the whole response as two columns — field name on the left, value on the right — starting at the cell you typed in. Make sure the cells below and to the right are empty.
Pulling one value
Add a "field" pair to get a single cell back instead of a table. The field name is the dot-path from the table below.
=VERVE("seoscraper", A2, "field", "requestUrl")=VERVE.CALL("seoscraper", A2, "field", "requestUrl")Available fields
#PREMIUM(field) rather than a value, so a locked field never looks like a real answer.| Use as "field" | Type | Example cell value | Description |
|---|---|---|---|
requestUrl | string | https://apiverve.com | Original URL provided in the request |
url | string | https://apiverve.com/ | Final resolved URL after redirects and canonicalization |
canonicalPremium | string | https://apiverve.com | Canonical URL specified in page meta tags |
lang | string | en | Page language code extracted from HTML attributes |
charset | string | utf-8 | Character encoding declared in page metadata |
title | string | APIVerve - Fast, Scalable, and Reliable APIs | Page title tag content for SEO optimization |
imagePremium | string | | Primary open graph image URL for social sharing |
favicons | array[3] | list of rows | Array of favicon objects with rel, type, and href |
favicons.0.rel | string | icon | |
favicons.0.type | string | image/x-icon | |
favicons.0.href | string | /images/favicon.ico | |
author | string | APIVerve | Author meta tag content for attribution |
description | string | APIVerve offers fast, scalable, and reliable APIs for developers. Access data enrichment, validation, and integration services with enterprise-grade performance. | Meta description tag for search engine snippets |
keywords | string | API, developer tools, data enrichment, API integration, scalable APIs, reliable APIs | Meta keywords tag for SEO targeting |
sourcePremium | string | | Schema.org source property from structured data |
pricePremium | string | | Product pricing information from schema markup |
priceCurrencyPremium | string | | Currency code for product pricing in schema |
availabilityPremium | string | | Product availability status from structured data |
robots | string | index, follow | Robots meta tag directives for search indexing |
jsonldPremium | array[2] | list of rows | Array of JSON-LD structured data objects |
jsonld.0.@context | string | https://schema.org | |
jsonld.0.@type | string | Organization | |
jsonld.0.name | string | APIVerve | |
jsonld.0.url | string | https://apiverve.com | Final resolved URL after redirects and canonicalization |
jsonld.0.logo | string | https://apiverve.com/images/favicon.png | |
jsonld.0.sameAs | array | ["https://www.facebook.com/apiverve","https://www.twitter.com/apivervehq","https://www.linkedin.com/company/apiverve"] | |
og:url | string | https://apiverve.com | Open Graph canonical URL for social sharing |
og:locale | string | | Open Graph locale language and region code |
og:locale:alternate | string | | Alternate locales for Open Graph content |
og:title | string | APIVerve - Fast, Scalable, and Reliable APIs | Open Graph title for social media preview |
og:type | string | website | Open Graph content type like website or article |
og:description | string | APIVerve offers fast, scalable, and reliable APIs for developers. Access data enrichment, validation, and integration services with enterprise-grade performance. | Open Graph description for social sharing |
og:determiner | string | | Open Graph article determiner for grammar |
og:site_name | string | APIVerve | Open Graph site name for consistency |
og:image | string | https://apiverve.com/images/posterImage.png | Open Graph image URL for social previews |
og:image:secure_url | string | | HTTPS version of Open Graph image URL |
og:image:type | string | | MIME type of Open Graph image resource |
og:image:width | string | 1200 | Open Graph image width in pixels |
og:image:height | string | 630 | Open Graph image height in pixels |
twitter:title | string | APIVerve - Fast, Scalable, and Reliable APIs | Twitter card title for social preview |
twitter:description | string | APIVerve offers fast, scalable, and reliable APIs for developers. Access data enrichment, validation, and integration services with enterprise-grade performance. | Twitter card description for social sharing |
twitter:image | string | https://apiverve.com/images/posterImage.png | Twitter card image URL for social media |
twitter:image:alt | string | | Twitter image alt text for accessibility |
twitter:card | string | summary_large_image | Twitter card type like summary_large_image |
twitter:site | string | | Twitter account handle for attribution |
twitter:site:id | string | | Twitter account ID numeric identifier |
twitter:url | string | | Twitter card URL destination link |
twitter:account_id | string | | Associated Twitter account numeric ID |
twitter:creator | string | | Twitter creator account handle attribution |
twitter:creator:id | string | | Twitter creator account numeric ID |
twitter:player | string | | Twitter player URL for media content |
twitter:player:width | string | | Twitter player width in pixels |
twitter:player:height | string | | Twitter player height in pixels |
twitter:player:stream | string | | Twitter player streaming media URL |
twitter:app:name:iphone | string | | Twitter app name for iPhone platform |
twitter:app:id:iphone | string | | Twitter app ID for iPhone app store |
twitter:app:url:iphone | string | | Twitter app URL for iPhone deep linking |
twitter:app:name:ipad | string | | Twitter app name for iPad platform |
twitter:app:id:ipad | string | | Twitter app ID for iPad app store |
twitter:app:url:ipad | string | | Twitter app URL for iPad deep linking |
Filling a whole column
Hand the first argument a range instead of a cell and the add-in makes one batched call for the lot, then spills the answers down. That is faster than dragging the formula and costs the same credits — one per row looked up.
=VERVE("seoscraper", A2:A100, "field", "requestUrl")=VERVE.CALL("seoscraper", A2:A100, "field", "requestUrl")A2:A100 is the column of url values. The result spills down alongside it, one row per input, blanks skipped.
When a cell doesn't fill
A failed lookup returns readable text starting with #ERR rather than a spreadsheet error, because Excel cannot show a custom message on a real error — you would get a bare #VALUE! with no reason. The trade-off is that IFERROR() won't catch it; test with LEFT(cell, 4) = "#ERR" instead.
| Cell reads | What happened |
|---|---|
#ERR Not connected | No API key saved. Open the side panel and connect your account. |
#ERR Replace <name> with a cell or value | The preview formula was copied as-is. Swap the placeholder for a cell reference. |
#ERR No "x" in seoscraper | An option name that this source doesn't take. The message lists the ones it does. |
#ERR No data point "…" | The "field" path isn't in the response. Check the dot-path against the table above. |
#PREMIUM(field) | The field exists but your plan doesn't include it. |
#ERR Out of credits | The month's credits are spent. Usage resets on your billing date. |
Before the formula works
The add-in reads the API key you saved once in the side panel — the key never goes in the formula, so a shared sheet doesn't leak it and a collaborator without access simply sees the last calculated values.
- Install the add-in for Google Sheets or Excel.
- Open the side panel and sign in, or paste a key from your dashboard.
- Type the formula above into any cell.
Other ways to use Scrape SEO Data in Google Sheets
Set up Scrape SEO Data in Google Sheets on VerveSheets, or reach the same source a different way. Your VerveSheets account and credits work on all of them — one key, one balance.
Frequently asked questions
Does Scrape SEO Data in Google Sheets work in both Google Sheets and Excel?
Yes — the same source, the same arguments. Sheets calls it =VERVE("seoscraper", …) and Excel calls it =VERVE.CALL("seoscraper", …); that function name is the only difference.
Do the cells recalculate on their own?
They recalculate when the sheet does — on edit, on open, or on a manual recalc. Each recalculation is a fresh call and spends credits, so for a large static column it's worth copying the results and pasting them as values.
How many credits does a filled column cost?
5 credits per row looked up, whether you drag the formula or pass a range. The range form is one HTTP call instead of many, but the credit count is the same.
Can I share the sheet without sharing my key?
Yes. The key is stored against your account, not in the file. Collaborators see the values already in the cells; formulas only recalculate for someone who has connected their own account.
Why is a cell showing #ERR instead of an error?
So you can read the reason. Excel can't display a custom message on a real spreadsheet error, so the add-in returns the explanation as text on both platforms instead.